The most important CRM tools.
The CRM system has a number of necessary tools adapted to multiple retail and service industries. CRM tools make the company function effectively in the marketplace and gain the trust of many customers.
CRM tools are aimed at improving and accelerating the company’s relationships with customers. The most important CRM application is useful, and even necessary in your daily work, these include:
SFA – sales force automation
This tool coordinates and facilitates the entire process of order execution. It allows us to check the current market, the products which are being sold most and conduct specialized analysis. We can quickly and safely check online stock, manage contacts with customers and coordinate ongoing work of the team.
Call Center and Contact Center
These two applications will help in establishing and maintaining regular contact with the client. Call Center allows you to forward calls to a queue or other staff responsible for the selected department. Call Center focuses on SMS and email contacts. It allows you to quickly send news, current offers and all necessary information. This tool involves another essential application like Key Account Management (management of key customers). It allows for quick contact and presenting special sales offers for the most loyal customers of the company.
Knowledge Management
This tool allows for the collection and sorting of formal and informal knowledge. Detailed information about the industry are necessary if we want to offer our customers the highest quality services.
Campaign Management
Through this important tool executives can quickly and efficiently carry out promotional campaigns. Positively affect the reputation of the company and make it gains a new range of customers.
