CRM or Customer Relationship Management is a program for managing customers to use in any company , regardless of its size or industry . With CRM, contacts with customers becomes much easier and more efficient, it allows to set own criteria for sorting. CRM not only facilitates , but also makes both user of the program and its customers feel the high standard of service , they are perceived as of the high professionalism of the company.
With the introduction of the company CRM system can greatly facilitate the sales of goods and services , as well as enjoy the many useful features that the system has. CRM will definitely improve operation of company. The costs that the company incur every month using the system is only a subscription fee , there is no need to purchase expensive licenses or invest in equipment.